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Earlier this year in Seoul Korea, Dunkin Donuts experimented with a fragrant ad campaign. The device was designed in such a way that its scent squirt would be triggered only by the sound of the Dunkin Donuts jingle. The marketing agency suggested " When a Dunkin Donuts ad plays on the radio, a coffee aroma is simultaneously released.

Customers are more inclined to buy Dunkin Donuts when an aroma of fresh coffee fills the air when listening to a Dunkin Donut ad. More than 350,000 thousand people experienced the ad during the campaign. The results showed that the smell of coffee at the local bus stops attracted more people into the Dunkin Donuts restaurant nearby.
Customers riding the bus yell" It smells delicious." Where did youo get your coffee? Another woman replied "At a Dunkin Donuts nearby"

This reminds me of when I worked at a Bath and Body Works. You can imagine the store already smells good of all sorts of different aromas such as floral, fresh, relaxing, citrus scents. How did we get people to come to the store? We would light a tea light with oil from one of the custmers most favorite scents. More people would come in to the store. And even if they did not buy the fragrance they smelled when first entering the store, they found something else they liked.
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Janelle Monáe is expanding her brand. After becoming CoverGirl’s newest spokeswoman, the singer lines up her next endorsement gig for Sonos. This commercial is a great start to the holidays. The commercial features green and red furniture and also a great product. In the commercial, Janelle invites members of her Wondaland Arts Society over to her home in Atlanta Georgia. With the touch of a button on her iPhone, she starts the party with the Sonos Wireless HiFi system, taking the party from the living room to the closet to the bedroom.

After seeing the Sonos commercial I wanted to know more about the band. More about the songs being played. So I have some answers. The song lyrics are "Were far enough from heaven now, we can freak out" by Deep Cotton and the bands name is Wondaland Arts Society.

"Having a wireless system has allowed us to take in more music"she said. One of the things that I love doing is changing the songs if I’m in a different room and people are partying and having a good time,” she said. “Songs are just coming on and they don’t know who’s controlling what. I love being the mastermind behind the whole mood of the party.”

I love this commercial because it makes you want to dance, and it makes you feel good. Janelle Monae and her band seems very fun and the house party looks like somewhere I would like to be, enjoying time with my friends.

Why buy the sound system? Well you can spread music to more rooms. You can play the same song in every room with the right amount of "boom." Or play different songs in every room. Wirelessly, you can connect to music all over the wold via internet and controll them with free APPS on android , Iphone , and other Apple devices.
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The holiday season has now two days Black Friday and Cyber Monday. Those of you who start shopping thurday on Thanksgiving Day find some of the biggest sales. While other shoppers choosing to make purchases online still find great deals.
Thanksgiving is a special time to spend with the ones you love and enjoy good food. However with the biggest shopping day of the year approaching it is difficult not to think about what you can purchase and the savings.

Black friday I decided to check out the sales being given for online purchases to some of my favorite stores. Steve Madden had 25% off and Free Shipping, how could I not buy something. So I bought two pairs of shoes, one in each color. Than on monday morning I recieved a text on my mobile Steve Madden purchases were 30% off and Free Shipping. I bought another two pairs of the same shoe, this time in leopard and red. A sale automatically makes you want to buy something even though you may not need it.

Black Friday relies on a few retail strategies: Sell everything as cheaply as possible and magnify a tiny profit through volume. Other stores markdown only a few items hoping customers will purchase a few full priced items along with the sale items.

Now theres Cyber week I think the ultimate goal for stores now is for customers to shop until they have no more money left.


The Walmart Cyber Monday 2012 sale started on Saturday. New deals and new sales everyday. The new deals in the Walmart Cyber Week Sale include today $44 iPod shuffle 2GB with Bonus Accessory Kit, $139 10-inch Android 4.0 Tablet with Dual-Core CPU, $288 37-inch JVC 1080p HDTV, $198 32-inch Seiki 1080p HDTV and $139.97 Lego Star Wars R2-D2.
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Everyone knows that the McDonalds Quarter Pounder with Cheese seen on television is not the burger they get in the actual restaurant. But that does not stop them from eating it anyways. Food photographers produce attractive commercial photographs of the burger, keeping the consumer in mind. The size is usually bigger. The buns are perfect. Who wouldn't want to eat a perfect burger?



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Remember those scratch and sniff ads you could find in magazines. Either you loved the smell or hated it. You may have been guilty of even opening the page and leaving it in your bedroom to make your room smell good. It really made you want to buy the fragrance. And if it was expensive like one of my favorites, Gucci or Burberry, you could always ask for them as a gift during the holidays or birthdays. These ads were a great way to grab a consumer in.

Well Jaffa cakes has took sensory experience in advertising to the next level. I came across this lickable wallpaper. Interesting huh? Have you ever seen ‘Willy Wonka and the Chocolate Factory’? The author of the novel Roald Dahl’s inspired this tasty treat. And a London-based agency called Mischief, has the very first elevator lined with lickable wallpaper, lined with cakes of all sorts of flavors. Despite the fact that you may look weird licking a wall, a " chocolate chip fudge cake looks kind of tempting. I don't know if I could lick the wall but I would lick an ad found in a magazine. It's kind of like a taster Baskin Robbins gives you before you purchase your ice cream, except you don't have to go to the store to try it out. Sounds good to me, I love cakes cookies, treats and all kinds of sweets. I think the marketers also chose to target business men and women at work because they mostly snack on things during the day, well at least I do while I am at work.
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Take a look at this advertisement for Chantix!
With the list of extensive side effects that include " suicide and depression," I am thinking it may make more sense to smoke the gosh darn cigarette. Without the soothing music in the background, the playful dog and the serene scenery, Chantix does not sound like a great solution to help you quit smoking. It seems all of the risks that come along with being a smoker does not add up to the safety concerns for those taking Chantix.


Saturday Night Live does a great job with this parody. It reminded me of my aunt that refuses to continue taking medications if they have any unpleasant side effects and I do not blame her. How can something that is supposed to improve your health be dangerous and potentially deadly as well? There are so many medications out there that are harmful to your health and really should not be on the shelves. I am certain most smokers quit smoking to avoid health problems, not gain them.

The problem with drugs like these are you could be unknowingly harming your body. Quitting smoking should be a healthy choice and will result in immediate and long term benefits. " Jazz Hands," one of the risks in the parody, was an example of the many outrageous side effects that the prescription drug Chantix lists in the ad. Remember anything that seems that easy, is not!
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"The Next Best Thing is Already Here" is the slogan for the Samsung Galaxy S3, suggesting that those who waited on line for the iPhone 5 for a bigger screen, lighter and slimmer frame, faster processor and, 4G LTE wireless connections could have already had those features with the Galaxy without the 13hr wait.

The commercial pokes fun at all those who wait hours and hours for the latest iphone. The ad shows people already lined up to get their hands on one of Apples new Iphones.  People are lined up outside of Apple's flagship store in New York, Retailers in Chicago, Los Angeles, and San Francisco and the wait is all over 6 hours long. The lines consist of parents, young adults, workers, students , you name it.   "The iPhone 5 is  thinner and lighter than the current version, the iPhone 4S." "It has a 4-inch screen, measured diagonally, compared with a 3.5-inch screen on previous versions of the phone."The chatter in the background it the funniest part of the commercial because they start off talking about the iphone and its new features but end up talking about how great the Samsung Galaxy S3 is.

It is true, next time an iphone debutes, look at the lines, people are circled around the retails stores in the rain, snow, even on the hottest days. 

The truth is, the Samsung Galaxy S3 released in May 2012, is similar if not better to the iphone than people realize. For instance the screen on the Galaxy is 4.3 inches wide, and let's not forget its an Andriod.
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MoreAboutMarketing gives you more about marketing, all about advertising and we can't forget about the consumer behavior. This is your weekly Blog site to check out some of the latest ads, what you may not have seen on your way to work or school. The most talked about commercials, the sexiest billboards and the most shocking ads all a click away.
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