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Taking Marketing To the Next Level
Nov. 16th, 2012 01:17 pmRemember those scratch and sniff ads you could find in magazines. Either you loved the smell or hated it. You may have been guilty of even opening the page and leaving it in your bedroom to make your room smell good. It really made you want to buy the fragrance. And if it was expensive like one of my favorites, Gucci or Burberry, you could always ask for them as a gift during the holidays or birthdays. These ads were a great way to grab a consumer in.
Well Jaffa cakes has took sensory experience in advertising to the next level. I came across this lickable wallpaper. Interesting huh? Have you ever seen ‘Willy Wonka and the Chocolate Factory’? The author of the novel Roald Dahl’s inspired this tasty treat. And a London-based agency called Mischief, has the very first elevator lined with lickable wallpaper, lined with cakes of all sorts of flavors. Despite the fact that you may look weird licking a wall, a " chocolate chip fudge cake looks kind of tempting. I don't know if I could lick the wall but I would lick an ad found in a magazine. It's kind of like a taster Baskin Robbins gives you before you purchase your ice cream, except you don't have to go to the store to try it out. Sounds good to me, I love cakes cookies, treats and all kinds of sweets. I think the marketers also chose to target business men and women at work because they mostly snack on things during the day, well at least I do while I am at work.
Well Jaffa cakes has took sensory experience in advertising to the next level. I came across this lickable wallpaper. Interesting huh? Have you ever seen ‘Willy Wonka and the Chocolate Factory’? The author of the novel Roald Dahl’s inspired this tasty treat. And a London-based agency called Mischief, has the very first elevator lined with lickable wallpaper, lined with cakes of all sorts of flavors. Despite the fact that you may look weird licking a wall, a " chocolate chip fudge cake looks kind of tempting. I don't know if I could lick the wall but I would lick an ad found in a magazine. It's kind of like a taster Baskin Robbins gives you before you purchase your ice cream, except you don't have to go to the store to try it out. Sounds good to me, I love cakes cookies, treats and all kinds of sweets. I think the marketers also chose to target business men and women at work because they mostly snack on things during the day, well at least I do while I am at work.
